About Time: You Went to Benefit’s Pop-Up World Cup PubBy Angelica Malin

Think football is only for guys? Think again. Benefit Cosmetics, with the help of Sky Sports News presenter Kirsty Gallacher, is launching Gabbi’s Head, an awesome pop-up pub for women. Here’s what you need to know:

Benefit’s Pop-Up World Cup Pub: The Lowdown

Situated in the heart of London’s Covent Garden and open for the duration of the Brazil championship, football lovers and Benefit fans alike are invited to view screenings of all major games, take part in wine tastings, win free Benefit products and watch hilarious stand-up comedy while choosing from a delicious menu of international cocktails and canapés.

Benefit’s Pop-Up World Cup Pub: The Idea

All set within the ultimate football haven for women, (free of burly men spilling pints!), highly trained ‘Bene-babe’ beauty artists will be on hand offering complimentary brow waxes, skin care sessions and make-uppers – a donation to domestic abuse charity Refuge will be welcome. Whether you’re a football fanatic or football widow, laughter really is the best cosmetic at this unique, fun and feminine pub.

Benefit’s Pop-Up World Cup Pub: The Fixtures

There’s fantastic events throughout the summer; including complimentary English Rose makeovers, free beauty samples, Tanning Thursdays with Vita Liberata and champagne nights. For a full list of what’s on, see here.

The Gabbi’s Head, 150-151 Dury Lane, Covent Garden, London, WC2B 5TD, is open from midday until late from the 13 June to 13 July