About Time You Ate: Crosstown’s New Vegan DoughnutsBy Angelica Malin
Vegans of London, listen up. Paying homage to National Vegetarian Week, Crosstown are launching their very first range of vegan sourdough doughnuts to sit alongside their current vegetarian selection. Kicking off on Friday (19th May), a different vegan flavour of the week will be available across all Crosstown locations every Friday, Saturday and Sunday. What cracking news.
Crosstown Doughnuts: The Lowdown
Beginning with three of their most popular flavours, Crosstown experimented with different processes, techniques and ingredients to adapt their doughnuts to be vegan-friendly without compromising on taste, texture or quality. They wanted to move away from the misconception that vegan options aren’t as good as “the real thing”. We’ve done our research (aka eaten all the vegan doughnuts), and we can confirm that the vegan range of doughnuts are every bit as delicious as their non-vegan counterparts.
Crosstown Doughnuts: The Doughnuts
Coconut butter and chia seeds have replaced butter and eggs in the dough, with oat milk, dark chocolate and silken tofu being used in the glazes and fillings to achieve similar tastes and textures to Crosstown’s vegetarian doughnut flavours. The production process has also been amended to avoid cross-contamination between the vegan and vegetarian doughnuts; whilst made in the same bakery, all equipment and surfaces are sterilised before the vegan doughnuts are made and then fried in separate oil.
For the initial phase of the launch, a trio of flavours will be released over the first three weekends, on rotation. First up will be Crosstown’s chocolate truffle ring – vegan sourdough with a dark chocolate ganache and indulgent dark chocolate truffle filling – followed by their classic vanilla glazed ring and their best-selling cinnamon scroll. Flavour development will be ongoing and Crosstown are excited to introduce further options over the coming months.
Find Crosstown’s vegan doughnuts at: Crosstown Soho / Crosstown Shoreditch / Crosstown Camden / Crosstown Spitalfields (Fri,Sat,Sun) Leather Lane Market / Real Food Market Kings Cross (Fridays only)
Broadway Market (Saturdays only).
